Write What Works or Find Your Voice? (When Experts Suck the Zen Out of You)

If you’ve ever sought writing advice on the internet before, then you know a few things, which I’m about to remind you of anyway. Because that’s what us experts do.

Writing advice:

  • Varies widely in opinion and premise
  • Is inconsistent yet also repetitive
  • Changes frequently for no good reason
  • Is often overpriced, even when free

I feel something costs too much, even if you don’t have to pay for it with dollars, when it wastes your time. It’s happened to me on this new internet business path of mine, a lot. If it undermines your confidence, makes you doubt your own authentic path, or compromises the strengths of your writing (yes, I am sure you have some), then advice is worth less than zero–it’s negative. It caused you to twirl (as I like to say).

Here’s the thing: if you really don’t know what you’re doing with what you’re writing for your business, your website, your blog posts, your ebook, etc.,and you’re here, then you probably KNOW you don’t know. It’s okay.

If you’re looking for help at that level, it’s tough to understand which is the right help or wrong help for you. If you know very little about how to best write something, why read about everything that could possibly be done better?

Is it fun for you to know the possibilities are endless? If so, then by all means, learn more, maybe take a reputable, meaty course. There are low- to no-cost tutorials online, as well open source classes offered via education portals. Free. That’s right, you could study up and become a better writer for your marketing or blogging aspirations.

Then you’d find more peace with this process. More like what I have. I love writing. Even when a project challenges me, I don’t twirl–I conceptualize, explore and connect. If you like writing and want to feel better about doing it yourself, then yes, get to work improving your skills. Be patient, though, it takes practice.

However, if you’re anxious get something written for business matters, or wish for perfect copy, or can’t stomach another course, forget what I just said, it’s not worth it. It’s like me, learning how to design and manage websites. I don’t care to spend much time on that. Whenever I need to make a leap forward or get a better working site without pulling my hair out, I need a pro on the job. Honestly, expert advice on WordPress themes sucks the Zen right out of me.

Now. Back to you. Maybe you’re okay with your writing, and you get the advice. ALL of it:

Write It This Way

  • Know Your Audience
  • Find Their Pain
  • Fix Their Problem
  • Remember, Use SEO
  • Try to Make It Shorter
  • And Make It Actionable
  • This Is Good: #Bullets

Or maybe you’ve gravitated toward the other advice, which tells you to:

Find Your Voice

You still need to know your audience and address their problems by offering solutions that will help them.

But you should focus more on differentiating yourself than on trying to get people to actually visit your website in great numbers at first. Build trust by being yourself–be honest and show your passion for your topic.

Demonstrate value and give away as much information as you can. Be true. Be clever or sensitive or special or driven or kooky or something one-of-a-kind so you build that brand.

When you speak with an authentic voice, people will listen. If they happen to come by. Oh–you’re going to have to do a lot of other stuff to get them to come, by the way.

Or…Sit In the Middle

So, yeah. It’s likely you can’t really do all that. At least, not all at once, at first. So what should you do?

I’m going with this classic by Robert Frost for you on this one. It’s helped me a hundred times or more:

We dance round in a ring and suppose,
But the Secret sits in the middle and knows.

Do I have to explain much beyond that? There’s always an answer, and you always have it, but the thing is, it isn’t usually perfect until you allow yourself to settle down and see it that way. You know?

Listen, it’s only a website, or headline, or a homepage, or a tagline, or a blog post.

Write the thing.

Then if it’s not working, you can fix it up with simple problem solving.

I know our businesses are important to us, but the point is not to spend too much time seeking what is already inside. Or finding ways of letting other people tell us everything that’s missing and how much we’re doing wrong all the time.

The other people, they don’t even all agree. That’s right, I’m saying it again–not all experts agree.

Now you say, “Faith, I suppose you do have a point there.”

Don’t suppose. If you don’t get how to solve an immediate problem that’s keeping you from peace with your process (which should actually be your passion)…

…then you’re in luck. I can be your Secret that sits in the middle of your business and knows. Because I do know this: you have a voice. Out there, you presume, is an audience whose needs to hear what you have to offer. :-)

Contact me and we’ll quickly figure out how to connect the two. Without distress.


  1. Zen and the Art of Finding Your Voice. Like a CopyMaster. | pen to Zen - May 29, 2014

    […] and your own marketing copy such as video scripts or your About page. Be Zen-like in your work as you find your voice. Try doing what I did: define some of your business personality traits that you can write with and […]

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