XSport Fitness

XSport Fitness

XSport Fitness is a growing group of 40 health clubs headquartered in Illinois with more locations on the east coast.

I write their bi-weekly newsletter, The XSport Life, which is provided to 500,000+ members via email, and also housed online as member area content.

I began as the startup copywriter for this project when XSport sought to expand their feature content and outreach to members. I also named the newsletter, and serve as the content director for the editorial calendar. Another XSport project is their monthly member event, during which they offer a hands-on educational seminar at no cost to club members. I provide the presentation topics, speaker outlines and copy for collateral to hand out to attendees.