pen to zen

Pretty Skin Shoppe

When spa owners turned online entrepreneurs needed to go from real-life, everyday product and customer expertise to keywords and search terms and copy that would still sell high-end organic products to discriminating customers… it almost got a little stressful. Then we pulled out the pen, brought in the Zen, and all was well. Overnight!

What a lovely site–and now it is product-focused AND customer-centric, just as it needs to be. Check out this beautiful list of “whys” for becoming a customer. It was a pleasure wordsmithing these values on such an elegant About page. And now, we can watch passive income roll in as people can access amazing deals and information about the skincare products they love, right from the comfort of their own homes.