Both in my marketing career and as an entrepreneur, I have had the distinct pleasure of naming many things in business. I say “distinct pleasure” instead of “important responsibility” because of all the tasks associated with being a copywriter or brand development specialist, naming is one of my all time favorites. I have a system […]
“Time is a created thing. To say ‘I don’t have time,’ is like saying, ‘I don’t want to.” –Lao Tzu
Dear Student, If you are my youngest daughter getting ready to go back to finish up your final year of college, this letter is not for you. Not because you aren’t at risk of screwing up, but because you already have an understanding of how that happens to people and more important, we exchange this […]
To measure your words, ask: Is it true? Is it kind? Is it needed? –Chinese proverb I’m still working on measuring with the last foot of that yardstick.
“Throw your heart out in front of you and run ahead to catch it.” –Can this inspirational quote work as business advice? Heart-throwing-and-chasing isn’t the most efficient route in business, but for creatives, it is a beautiful way to come up with awesome ideas. And for entrepreneurs, it’s often the natural way to fetch enough […]
I’ve recently been concerned that I might be overinspired. I’m putting that gently now, because I’m past the self-critical mini-crisis I caused myself by incessantly revisiting the notion that I’m not getting anywhere with my current projects and longer term goals because I’m too caught up in a giant learning curve and far too distracted […]
In all of my roles (mom & friend, writer & marketer, fitness & wellness coach) I seem to give a lot of advice. One piece of advice I circle back around to often involves knowing your intention. What do you really mean to do? What’s the original essence of your search for a tagline, or […]