Zen and the Art of Naming Your Business: Part I

Both in my marketing career and as an entrepreneur, I have had the distinct pleasure of naming many things in business. I say “distinct pleasure” instead of “important responsibility” because of all the tasks associated with being a copywriter or brand development specialist, naming is one of my all time favorites. I have a system […]

Measure Your Words

To measure your words, ask: Is it true? Is it kind? Is it needed? –Chinese proverb I’m still working on measuring with the last foot of that yardstick.

Fetching Hearts: A Quote

“Throw your heart out in front of you and run ahead to catch it.” –Can this inspirational quote work as business advice? Heart-throwing-and-chasing isn’t the most efficient route in business, but for creatives, it is a beautiful way to come up with awesome ideas. And for entrepreneurs, it’s often the natural way to fetch enough […]

How Guacamole is Holy and Other Sacred Everyday Inspirations

I’ve recently been concerned that I might be overinspired. I’m putting that gently now, because I’m past the self-critical mini-crisis I caused myself by incessantly revisiting the notion that I’m not getting anywhere with my current projects and longer term goals because I’m too caught up in a giant learning curve and far too distracted […]

Intention: the New Mother of Invention

In all of my roles (mom & friend, writer & marketer, fitness & wellness coach) I seem to give a lot of advice. One piece of advice I circle back around to often involves knowing your intention. What do you really mean to do? What’s the original essence of your search for a tagline, or […]