There’s a lot of talk these days (in business & marketing) about pulling it together and putting something out there. Keeping it lean and oh well maybe it won’t be perfect. The window is open now and your thing may never see the light of day… this is NOT part of my manifesto.
Welcome to Ask the CopyMaster, where I share questions asked by my clients and readers, and answer from my perspective as a seasoned Senior Marketing Copywriter. Dear Faith, Q: What is the difference between the value of the offer (benefit), and the relationship of value (what your service will do for the reader)? A: Great […]
You can cultivate generosity in your writing to improve your copy, and also carve a path to business success if you’re willing to trust in goodness and be patient while developing relationships of value with your audience.
In my final installment in the Tagline series, I’m covering the shortcut version of tagline writing. It’s not about brilliant creative exploration or deep strategic consideration. It’s more about effectiveness, and ease. Can you really get to a good tagline, rather quickly? Say, when you’re writing your website or trying to ship a product. Without being […]
We can all agree on the need for moving people to do something with our copy. But most of us want to avoid sounding “hypey.” What should we do?
Even when our problems are our own to conquer, we don’t have to battle them alone. Professionals ask for help. Here is the story of me Turning Pro. (and we all thought I already was?!)
It’s a gift to get a good measure of what matters to you out of your everyday pursuits. That’s why I try to take good care of my business and my writing: these thing matter to me. But there’s more…