In this article, I’m drilling down to the most basic advice I can give you as someone who has started writing several books, but only completed two. These simple steps will make writing a book for your business a lot easier.
Never stop learning. Make friends in business. Find people who do good work for a fair price. BE good people who do good work for a fair price. None of those will ever be mistakes. But here are five mistakes I’ve made to remind us about not making them.
When you read my stuff here at pen to Zen, I hope you realize we have a lot in common. We are prone to dream, prone to do, and prone to question ourselves. One question of mine has been am I also prone to succeed, or to forever be trying? (Trying to make a great living, to do […]
Keeping it short is one thing, shortchanging your people is another. You do whatever works for you, your readers’ needs and your topic’s flavor. LIke mocha.
I’ve been doing a lot of thinking on the magic behind a well-delivered message. And I’m reminded of the critical difference between copywriting and conveying meaning. You see, I recently had a client (who has become a friend) mention to me that my website copy didn’t do enough to convey the magic she experienced while working […]
It’s been a year since I re-launched pen to ZEN as a site for entrepreneurs who are learning to write marketing and website copy…or who want to hire me as their writer or coach. I learned a lot from my most popular posts, especially number 1.
Spend a day on your About page, following these ten basic guidelines. I bet you will have some fun with it, and it will turn out well.