What is Your Intention?
Learning to ask myself this single question came from some of the best advice I’ve ever received.* More than anything here at pen to Zen, you really should take this piece of wisdom with you.
With the answer to “What is your intention?” you’ll be able clear distractions from your path for the rest of your life, in countless situations. Then you’ll use your intention as a map to where you’re going. Plus, it works spectacularly for getting results with marketing copy. (Ahem…so do I! Sign up here to Become a 30-Minute CopyMaster.)
I have a full post on intention, but here’s a overview to know you’re in the right place:
Begin with Intention
- You find yourself stuck, stalled, overwhelmed, underwhelmed, confused, frustrated, or in a hurry.
- You aren’t sure what to do next. So, you’re likely to do too much, too little, or do something off-track.
- Maybe you’ve started over. Or maybe you’re going in circles. You’re certain there’s a better way.
- You wonder and worry: how can you muster up the time, money, ideas or drive to do this thing right?
- You stop. Instead of getting discouraged or distracted by another do-over, you ask “What is my intention?”
Writing on Purpose
With your real purpose in focus, it becomes clear what steps have been taking you in the wrong direction.
For instance, your intention might be to help people with a problem, but you’ve been trying to sell a product.
Your intention might be to get people to join your group, but instead you’ve been promoting your eBook.
See, knowing your intention and then writing on purpose is how to get from pen to Zen…to even better.
Like, to prosperous. And happy. (Go ahead. Try it on something right now. You’ll love it!)
The pen to ZEN Intention
The intention for this site is to help you:
The standard stuff: I have a long resume as a copywriter, marketing manager and strategic brand communications specialist–business and consumer; agencies and companies. I’ve been an entrepreneur for the past 10 years in two industries: health, wellness & fitness, and marketing & writing. I’ve been doing all this since the 80s (child prodigy). That’s a long time to build a sense of humor, and calm. I have enough experience to know everything’s gonna be alright.
What matters more: I’ve had three lines of work (don’t forget family life) because marketing in the corporate world had a habit of getting me down. Now that I own my own business, I keep my intentions clear: I believe in marketing to people–not markets, not targets, not data. For you, that means writing to an audience you respect, understanding how to help people, and learning the authentic language that will best communicate your promise. I’m not into dogma. Blech. I love working with other entrepreneurs and small business people.
The fun stuff: I’ve been married for 30 years and have three kids in their 20s. In my past I’ve been a dancer and a bartender. In the 80s, I wrote “small enough to fit in a pocket or purse!” about Motorola’s early cell phones. In spite of that, writing is magic to me. I have an extreme love of music with extra fondness for guitar players, of which my husband is one. I grow a small organic heirloom garden in my suburban Chicagoland yard, which we use to cook fantastic ethnic meals. I owned an alternative fitness studio for years. I have a lot of mottos (Faithisms) and I make frequent music and pop culture references. Like the Bob Marley lyric two paragraphs ago.
I look like this when I’m working (on a good day):
*Here’s that fantastic advice I mentioned. First the context: The quality of our communication determines the quality of our relationships. I know: strong relationships are key to good business, and good life! My communications problem was/is, I tend to go off topic. So when the consultant guy said, “Starting with your intentions changes the course of the conversation,” I knew: that was a keeper. If you want to know more about how wonderfully it works in marketing, just hang around me for a while!