A few years ago, Bally was the nation’s largest health club chain, based here in Chicago. I worked in the corporate marketing department as the Senior (only) Writer. Bally sold most of its assets to L.A. Fitness, but still has 45 thriving clubs New York, San Francisco and Colorado.
They’ve rebranded and I’m once again creating their member fitness, nutrition and lifestyle newsletter, and providing other copy and concepting work for direct mail, radio, and PR. I enjoy Bally now as a smaller, robust client with which I share a close personal relationship!